Is your brand a consumer brand?
tmaLaw’s Consumer Brand Division works with consumer brands in beauty, cosmetics, personal care, and wellness. Use this page to check if that is you before you book a call.
What a consumer brand is
A consumer brand makes a finished product that people buy for their own use. Every unit is made the same way, packaged, and sold where shoppers find it.
That could be a store shelf, a freezer case, a drugstore, a beauty retailer, or an online store.
You are not a consumer brand if you sell
- A service, like hair, nails, lashes, or coaching
- Food made to order, like custom cakes or catering
- Your time, a skill, or a program
The shelf test
Answer three questions. You need a yes to all three.
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Do you sell a physical product?
Not a service, a class, or an app.
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Is it packaged to sell on a shelf or online?
Each unit is the same. It comes in a box, bottle, jar, bag, or wrapper. If you have not launched yet, this is your plan.
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Is it in beauty, cosmetics, personal care, or wellness?
See the categories below. Food and drinks need a wellness angle.
The categories we work with
We lean toward products that do something new: a cleaner formula, a better ingredient, or a new way to deliver it.
Beauty and cosmetics
Products that change how you look. Makeup, skincare, hair care, nail care, and fragrance.
Personal care
Products for everyday care of your body. Body wash, deodorant, oral care, shaving, and menstrual care.
Wellness
Products made to support your health. For us, wellness means three things.
Supplements
Vitamins, gummies, protein powders, and herbal blends.
Over-the-counter
Products sold without a prescription, like sunscreen, acne treatment, and pain relief cream.
Functional food and beverage
Food and drinks made better for your body. More protein, less sugar, gut support, or cleaner ingredients.
The kind of product we love
A candy bar, rebuilt for wellness.
High in protein. No high-fructose corn syrup. No artificial flavors. No red dye.
A regular cookie is not wellness. A cookie with more protein, less sugar, and no artificial dyes could be.
If this is you, you are a consumer brand
Beauty and cosmetics aisle
Personal care aisle
Supplement and over-the-counter aisle
Grocery and freezer aisle
If this is you, you are not
Made to order
Services
Outside our categories
Not a fit? Visit our General Brands Division.
If your business is not a consumer brand in these categories, our General Brands Division can help. See the services available there.
You passed the shelf test.
Book a free 15-minute call to talk about your product launch.
Book the Free Product Brand Launch CallFor consumer brands in beauty, cosmetics, personal care, and wellness only.