Copyrights for Marketing & Product Assets

Because your visuals, voice, and vibe deserve protection, too.

In beauty, cosmetics, and personal care, your brand isn’t just what you sell—it’s how you show up.

From packaging copy to campaign photos, copyright protection ensures that your creative assets are yours to own, repurpose, and enforce.

At tmalaw, we help beauty brands secure and leverage their original content—from product photos to social captions, founder interviews to website copy.

Is This For You?

You might need copyright support if:

You’re investing in custom packaging, product copy, or design
You’ve commissioned brand photography, video, or commercial content
You’ve hired freelancers, agencies, or contractors for creative work
You’re scaling influencer marketing and user-generated content
You’re planning a campaign or rebrand and want to lock in IP rights

Common Founder Questions:

“If I paid the designer, don’t I already own it?”
“Can someone copy my website layout or product photos?”
“Do I need permission to use influencer content in ads?”
“Should I register this copy or wait until someone steals it?”
“What do I do if a former contractor is reusing our assets?”

We help you build creative assets and asset protection.

Real Industry Insight

In beauty and personal care, visuals are the brand.

And yet, many brand owners:

Don’t own the rights to content they paid for
Have no licensing terms for influencer-created assets
Can’t register key assets due to missing contracts
Miss out on enforcement options because nothing is documented

Copyrights are not just about authorship—they’re about ownership. When you get it right, you gain:

Exclusive rights to reproduce and reuse your materials
The ability to stop others from copying or profiting off your work
A valuable, registrable asset that adds to your brand’s worth

Our Perspective

Copyright work isn’t just about registration. It’s about content strategy, ownership clarity, and smart documentation.

As part of your service plan, we support you with:

Ownership strategy: contractor agreements, IP assignments, and clear scopes of work
Copyright registrations for key assets like packaging copy, photography, video, and design
Content audits to assess what you own, what’s shared, and what needs cleanup
Advice on using influencer and third-party content in paid ads
Enforcement strategies for unauthorized use of your creative work

Mini-Blog: Who Owns That AI-Generated Image?

Let’s talk about something we’re all experimenting with: AI-generated content.

From product mockups to campaign taglines to background textures for your packaging, AI tools are now part of the creative process for a lot of beauty and personal care brands. But when it comes to legal ownership—specifically copyright protection—things get tricky fast.

The U.S. Copyright Office has made one thing very clear: copyright protection requires human authorship. That means if your design, photo, or copy was created entirely by an AI tool (like Midjourney, DALL·E, or ChatGPT), you likely can’t claim full copyright ownership. No matter how cool, clever, or branded it looks.

However—(and here’s where it gets nuanced)—the Copyright Office has issued updated guidance allowing some protections if a human makes creative, substantive contributions. In other words, the more you direct, edit, shape, and refine the AI’s output, the more likely you are to own what you’ve made.

Here’s the key:

If your AI-generated content is essential to your brand—especially in your packaging, campaigns, or product education—you need to understand how copyright applies before you scale.

Because what you can’t protect, you can’t truly own.

At tmalaw, we help founders navigate the evolving rules around AI and intellectual property. We can help you assess what’s protectable, what’s not, and how to build a rights strategy that keeps your brand in the driver’s seat.