the [secret] formula
The podcast where brand strategy and legal meet business glow-up.
You’re building something that matters. And that means asking the right questions—about scale, strategy, compliance, and what really works behind the shelf.
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the [secret] formula is where we go there. Hosted by attorney and tmalaw founder, Trezanay M. Atkins, this podcast brings legal strategy into real-world conversations with the founders, operators, experts, and creatives shaping the next generation of beauty, cosmetic, and personal care brands.
Each episode is short, sharp, and full of insights your team will actually use.
Want to be a guest?
Have insight to share with early-stage and scaling beauty brands? We feature operators, experts, and voices across the shelf—from regulatory consultants and founders to retail buyers and brand storytellers.
Submit your guest request using the form below. We review pitches quarterly and respond to aligned opportunities.
First Time Listeners? Start Here.
What’s a Co-Packer—And Why You Shouldn’t Fill a Single Jar Without a Contract
In this episode of The [Secret] Formula, attorney and founder of tmalaw, Trezanay M. Atkins, breaks down what co-packers do, what a contract packaging agreement should include, and how early-stage beauty and personal care brands can move forward with clarity—not confusion.
How to Keep Your Formula from Getting Knocked Off | The Secret Sauce Episode
In this episode of the [secret] formula, Trezanay shares what she told founders inside a beauty accelerator when they asked how to keep their products from being copied or counterfeited.
From Love to Legal: How to Handle Friends, Family & Startup Funding Without the Fallout
In this episode of The Secret Formula, Trezanay breaks down what beauty founders need to know before they accept money from loved ones. Learn the legal tools that can keep your relationships—and your brand—intact as you raise early funds to grow.
Heard Something That Hit Home? Let’s Talk.
We don’t just talk strategy—we implement it.
If something you heard in an episode has you thinking about legal moves, compliance clarity, or brand protection, let’s get into it. Book the call that’s right for you.