Legal Coverage for
General Counsel &
In-House Legal Teams
We provide GC-aligned coverage for brand protection, marketing & advertising, and regulatory risk for product-driven organizations.
You Don’t Need More “Outside Counsel”.
You need reliable ownership of the legal lanes that resurface constantly—but don’t belong in a GC’s inbox.
Most legal risk doesn’t announce itself as a crisis.
It shows up as repetition, ambiguity, and decisions made under time pressure — across brands, teams, and launches.
We support in-house legal teams by owning defined risk lanes where exposure resurfaces constantly, structure breaks down, and internal bandwidth is most strained.
Not as backup.
Not as overflow.
But as GC-aligned counsel embedded enough to understand your business, structured enough to stay out of the way, and specialized enough to handle the work that can’t be deprioritized—but shouldn’t consume your time.
Pick A Lane –
Where We Plug In
Our coverage is deliberately focused.
We cover the areas where misalignment, delay, or inconsistency quietly compound risk.
Brand Protection
& Brand Asset Governance
We help legal teams maintain order, consistency, and foresight across brand assets—not just filings.
This includes:
Clearance standards and portfolio strategy
Prosecution pipelines and portfolio maintenance
Monitoring and enforcement triage
Opposition and pre-litigation brand disputes
Internal brand protection guidelines and decision framework
Our role is not reactive enforcement—it’s preventing brand risk from becoming operational drag.
Marketing & Advertising Law
Marketing risk doesn’t arrive neatly packaged. It surfaces daily.
We support legal teams with:
FTC advertising compliance and claim substantiation review
Influencer and endorsement compliance
Product launch and campaign risk assessment
Comparative, performance, and consumer perception claims
Internal marketing guardrails that scale with growth
We translate standards into practical, repeatable decision-making, so legal doesn’t become the bottleneck—or the cleanup crew.
Regulatory Risk & Product-Adjacent Compliance
For beauty and personal care brands operating at scale, regulatory risk is constant—even when products are not regulated as drugs.
We assist with:
Cosmetic and personal care regulatory positioning
Labeling and marketing alignment
Risk identification before expansion or reformulation
Regulatory-adjacent decision support (without over-lawyering)
Our focus is risk clarity, not unnecessary escalation.
How We Provide
Coverage
We engage with legal teams in structured, GC-aligned ways designed to reduce friction and maintain momentum.
Our coverage models include:
ongoing brand protection coverage for IP and brand asset risk
01
audit-based engagements for marketing, advertising, and regulatory review
02
time-bound sprints supporting launches, campaigns, or compliance review
03
portfolio-level support across multiple brands or product lines
04
We operate as dedicated legal coverage — across defined lanes — with a focus on proactive risk management, strategic judgment, and operational clarity.
To maintain quality and continuity, we intentionally support a limited number of organizations at a time, allowing for depth, foresight, and consistency across engagements.
