Trezanay M. Atkins, Esq.

Founder & Managing Attorney

At tmalaw, we understand that consumer product brands aren’t born in boardrooms — they’re built in small-batch kitchens, late-night labeling sessions, and production runs on tight timelines. You're scaling shelf by shelf, building customer by customer — and legal shouldn’t slow you down.

You didn’t start your brand to become an expert in regulatory jargon. You need guidance that’s clear, actionable, and aligned with your goals — not one-size-fits-all legalese.

Founded by Attorney Trezanay M. Atkins, tmalaw was built with one mission: to empower brands with the clarity, compliance, and confidence they need to grow—without the overwhelm. We’re not your typical law firm, and Trezanay not your typical lawyer. With roots in education and advocacy, she knows how to break complex legal issues into plain language and practical steps. You won’t get jargon—you’ll get answers. You won’t be intimidated—you’ll be empowered.

Before founding tmalaw, Trezanay served as in-house counsel at an intellectual property rights management company and practiced as a trial litigator in BigLaw—experiences that shaped her perspective on what entrepreneurs really need from legal counsel. When 2020 ushered in a surge of purpose-driven consumer startups, she reimagined what a modern, founder-first law firm could be: strategic, agile, and aligned with the realities of scaling a brand. Enter tmalaw 2.0: a boutique firm that became the go-to for brand protection—especially for emerging brands navigating a complex marketplace. But it didn’t stop there. What started as tmalaw 2.0 — a local trademark shop with a national footprint — has grown into tmalaw 3.0: a fully realized, regulatory-forward, brand-first law firm designed to serve the businesses shaping tomorrow’s shelves.

Today, we go far beyond IP. We guide micro and early stage beauty brands through the legal layers of FDA/MoCRA and FTC compliance, supply chain and manufacturer issues, consumer data privacy, go-to-market supports, and strategic brand enforcement. Our model is lean, tech-enabled, and designed to meet founders where they are—with transparent subscription based pricing, flexible access, and deep industry fluency.

Unlike generalists or traditional firms, we don’t dabble in CPG — we live and breathe it. We understand the product claims, packaging timelines, and retail compliance hurdles unique to the personal care, cosmetic/beauty, and natural/wellness industries. We don’t just answer your legal questions — we help you plan around them.

We understand your hustle, your scrapiness. We understand your ambition. And we’re here to combine real regulatory expertise with cultural fluency and commercial practicality — so you can move with confidence, launch with certainty, and grow with protection in place.

At tmalaw, we’re not just your lawyers. We’re your legal growth partners.

The Practice Evolution

We started as a trademark-focused firm and became something more—because our clients needed more.

What began as brand protection evolved into compliance guidance, go-to-market strategy, and full-spectrum support for bold, scaling consumer brands.