We speak CPG.
We’re outside general counsel for consumer brands — beauty, personal care, wellness —handling the regulatory, contract, and brand protection work that comes with real distribution.
Predictable monthly pricing. No hourly billing, no surprise invoices — just a lawyer who already knows your category, your contracts, and your regulators.
Why Product-Driven Brands
choose tmaLaw
Category Fluency. Predictable Pricing. Answers That Keep Pace.
Consumer brands hit a point where the legal work stops being occasional. A retailer sends a vendor packet. A co-man wants an amendment. Marketing needs a claim cleared by Thursday. An investor’s counsel opens diligence.
Most companies at that point have no lawyer in the building. The works lands on a COO or a VP of Operations who is making legal judgment calls she was never hired to make.
Our work spans regulatory compliance, commercial contracts, brand protection, and the disputes and communications that follow when something goes wrong. Structured legal coverage that adapts as the business grows, partnering seamlessly with in-house legal teams as organizations scale.
Trusted by Brands Building the Future of the Shelf
Real feedback. Real wins. Real partnership.
“tmaLaw gave us the kind of strategic direction we needed—but absolutely did.”
— Co-Founder, Wellness Startup
“We always knew where things stood. Their communication is unmatched.”
— DTC Haircare Brand
“They understood our audience, our goals, and the way we talk about our product. That matters in legal.”
— Founder, Beauty Brand
Supporting high-growth consumer brands
with real distribution.
Our Process
01
Start With the Right Conversation
We start with a call about what is actually on your plate right now. The agreement in your inbox, the claim you are not sure about, the diligence request that just landed.
02
Scope the Engagement
We scope to your operation, not to a package. Then we agree on a flat monthly fee before anything starts.
03
Activate Legal Support
You get legal strategy, systems, and judgment , without a per-question meter running against you.
04
Legal Stops Being the Bottleneck
Structured communication and proactive oversight, so legal stops beign the thing that holds up (or screws up) a launch.
Legal Support That Feels In-House
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You’ll never have to chase us down for updates. We lead every matter with clear timelines, regular check-ins, and over communication that keeps your team fully in the loop—always.
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We’re not generalists learning on your dime. We understand your business model, your regulatory pressure points, and your growth levers—so legal becomes a driver, not a blocker.
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No inflated hourly bills or vague scopes. Our subscription pricing gives you clarity and control over your legal spend—without sacrificing access or quality.
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We know your team’s not sitting still—and neither are we. Get proactive legal strategy that adapts to your pace, not boilerplate advice that lags behind.
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You get unlimited email, messaging, and calendar access—so you can reach your attorney when it counts, without red tape, gatekeeping or “trying to catch you” bottlenecks.
Where This Usually Starts
Most of our conversations begin right after something changed.
A retailer said yes. A round closed. A distribution deal go signed. you moved into a new country, or into a regulated category. Or a letter arrived that nobody was expecting.
If that is where you are, the call is worth having.
Not there yet?
Our ongoing counsel is built for brands already in distribution. If you are pre-launch or pre-revenue, that is not the right fit yet, and we would rather say so now than take your money for it.
What we do have is a set of flat-fee projects for brands still getting to shelf, and a map of the 12 stages between an idea and a store.
Built for the Brands Changing the Shelves
This firm was built for consumer brands. It was not retrofitted for them.
We are not a legacy practice that added a CPG page. You work directly with our founder, an attorney who served as in-house counsel at an intellectual property rights management company and practiced as a trial litigator in AmLaw 100 law firms before building this firm.
We lead with clarity and candor. Serious about the law, human in the way we practice it.
Stay In The Know
Regulatory and contract intelligence to consumer brands
→ the [secret] formula, our podcast, is coming back with Season 2: The Supply Chain Behind the Shelf. Conversations with the labs, formulators, co-packers, private label manufacturers, and brokers who get brands onto national shelves and keep them there.
→ Legal explainers from the front lines of consumer brands
→ What changed, what it means, and what to do about it. On your timeline.
→ Off the Shelf, our quarterly newsletter, built for brand teams not for lawyers.
The Latest from the [secret] formula
From Love to Legal: How to Handle Friends, Family, and Startup Funding Without the Fallout
You love them. They believe in you. But mixing family, friendship, and financing can go sideways—fast.
The Latest from Off The Shelf
The Secret No One Talks About: Boring, Brilliant Execution
Inside: A brand new registration, a founder wake-up call, and why boring, brilliant execution is the secret to protecting what you’re building.
The Latest from The Feed
“Is Beauty’s Founder-Led Era Really Over?”
A recent brand closure and sobering industry data have sparked a conversation about what it really takes for founder-led beauty brands to last. Attorney Atkins shares how tmalaw helps founders build for staying power.
