the [secret] formula
Strategy, law, and what’s really behind the shelf.
the [secret] formula is coming back.
Season 2 goes inside the supply chain behind the shelf: the labs, formulators, co-packers, private label manufacturers, and brokers who get brands onto national shelves and keep them there..
Seven minutes an episode. Start date coming soon.
About the Show
the [secret] formula is where we go there. Hosted by Trezanay M. Atkins, Esq., founder of tmaLaw and outside general counsel to consumer brands, the show goes behind the shelf for the legal and business decisions that come with real retail distribution: the retailer agreements, investor diligence, claims, and contracts that hold up at scale.
Seven minutes an episode. Short, sharp, and full of insights your team will actually use.
Want to sit a the table?
Supply chain conversations rarely include a lawyer. This one does.
Season 2 brings together formulators, cosmetic chemists, testing labs, co-manufacturers, private label manufacturers, brokers, retail buyers, and regulatory consultants across cosmetics, supplements, and food and beverage, and the legal side of the deal.
Work in the supply chain behind the shelf? Pitch an episode.
Become a Guest
New Here? Start with Season 1
What’s a Co-Packer—And Why You Shouldn’t Fill a Single Jar Without a Contract
What a co-packer does, what belongs in a contract packaging agreement, and what to settle before production starts.
How to Keep Your Formula from Getting Knocked Off | The Secret Sauce Episode
In this episode of the [secret] formula, Trezanay shares the number one way to keep products from being copied or counterfeited.
Is Beauty’s Founder-Led Era Over? After Ami Colé, Fundamentals Are Back
What Ami Colé's closing says about brand staying power, and why boring, brilliant execution is what keeps a brand on shelf.