About The Shift

Yes, we’ve evolved — and we’re still here for you. 

If you’ve worked with us before, you might’ve noticed: things look a little different around here.

That’s because we’ve expanded. After years of helping businesses protect their brands through trademark strategy and registration, we’ve launched a new chapter focused on a specific community we know and serve deeply: emerging beauty, personal care, and cosmetic brands.

But here’s the part that matters most: we haven’t left you behind.

Our new services are built to support product-based consumer brands—but our flagship trademark offerings are still here for the many non-beauty businesses we’ve proudly supported across industries. Whether you’re a returning client or a referral, we’re still your trusted partner for smart, clear, efficient trademark protection. 

Still need trademark support?

We’ve created a consultation specifically for you: Trademark Consultation for Non-Beauty Businesses

This consultation is designed to help you:

  • Understand your brand’s protect-ability

  • Get answers on filing, ownership, or infringement

  • Access flat-fee trademark services with the same level of detail and clarity you’ve come to expect from tmalaw