Crisis & Litigation PR
There is a window, usually about forty-eight hours, in which what you say publicly determines what the legal problem ends up costing.
The audience that matters most is usually not the press.
It is the vendor compliance team at the retailer, deciding whether to pull the SKU while they wait to see how this goes.
Most brands meet that window with a PR firm that cannot read a docket, or with a law firm that will not return a reporter's call. The result is either a holding statement that is legally safe and commercially useless, or a quote that opposing counsel reads into the record six months later.
We do both sides of it.
Real Industry Insight
Reporters are not going to read the pleadings. They are not going to read the discovery.
Someone has to brief them in terms they can report accurately, without handing the other side a quote. That means sitting between the litigation strategy and the press release, running the press conference, and knowing which sentence is protected and which one waives something.
A communications firm cannot do that, because it requires reading the record. A litigator usually will not, because it is not trial work and it does not bill like trial work.
It is the capability most often missing at the exact moment a brand's legal problem becomes a public one.
What We Handle
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The first forty-eight hours. What gets said, who says it, what stays unsaid, and whether the statement holds up when it is quoted back in a filing.
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When an FDA, FTC, USDA, or CPSC action becomes public. Retailer notification, consumer communication, and the sequencing between the regulatory response and the public one.
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Media coordination while a case is live. Working alongside your PR team, or standing in as the media contact when there is not one.
This is one function of an in-house legal department.
Our clients engage us across several.
Learn more about what we do