Trademarks for Beauty, Cosmetic & Personal Care Brands

Your trademark isn’t just a name or a logo—it’s your shelf presence, your search result real estate, and your competitive edge.

In the beauty, cosmetic, and personal care space, trademarks are business strategy.

They protect your brand story, your future retail deals, and the market share you're scaling to own. At tmalaw, we help modern consumer brands protect what makes them unforgettable.

Is This For You?

You might need trademark support if:

You're launching a new brand, product, or product line
You're expanding into retail or working with a distributor
You're worried a competitor is using a confusingly similar name
You're prepping for fundraising, licensing, or white-labeling
You're building an investor-ready brand that requires a protected moat
You’ve DIY’d a filing and are stuck or facing an Office Action

Brands often ask us:

"Can I get sued for using this name?"

"Should I file now or wait until I get traction?"

"Someone copied our Instagram handle—what can I do?"

"Our brand is expanding. Do I need to file a second trademark?"

We get it. And we speak fluent brand-building.

Real Industry Insight

In the CPG world, trademarks are more than IP—they're leverage. A strong brand name backed by a registered mark makes you more valuable to buyers, investors, and partners.

For beauty and cosmetic brands in particular, trademarks play a central role in:

Influencer and licensing agreements
Subscription box placements
Clean retailer onboarding (like Sephora, Target, or Ulta)
International expansion and digital enforcement
Providing assurance and value to financiers and investors

And enforcement matters. Whether you're watching Amazon listings or TikTok impersonators, protecting your name is protecting your reputation.

Our Trademark Services

As part of your subscription with tmalaw, we can support you with:

Smart, strategic filing that sets you up for registration successcription text goes here
More than just USPTO; includes market, digital, and category overlap
For founders with stalled or misfiled trademark applications
Protect your brand from similar marks trying to enter the market
When the USPTO says no and you're ready to challenge it
Drafted and managed by counsel, without unnecessary aggression
Infringement takedowns on platforms like Amazon, Meta, TikTok, Shopify
Recover or protect URLs tied to your brand through UDRP channels
Keep your filings aligned with your company’s actual structure and growth
Guidance before you invest in a name, not after
Ongoing oversight to track, maintain, and grow your brand protection
For collaborations, retail partnerships, and influencer brand deals

Client Win: Rescuing a Rising Brand

When we saw a Personal Care Brand making waves online—with celebrity endorsements, viral content, and major press—we knew the brand was building something powerful. But what it didn’t have yet was a registered trademark.

We discovered their application had stalled due to a substantive USPTO refusal (a 2(e) merely descriptive refusal) and had been filed through a third-party non-lawyer service that couldn’t help them move forward. With the deadline to revive it quickly approaching, we reached out directly.

The brand’s founder took a leap of faith and trusted us to rescue her application.

Using our digital-first model and tech-enabled platform, we:

Scheduled a strategy session directly through our client platform to gather key evidence and understand the founder’s brand story
Provided regular status updates automatically and in real-time
Collected, reviewed, and packaged supporting documents digitally—without a single email chain
Delivered a fully managed Office Action response, tracked and stored through the platform
Kept her informed every step of the way with milestone updates and plain-language explanations via robust Client Dashboard

We prepared a legal brief with strong argumentation and a robust evidence record, successfully overcoming the refusal and securing registration on the Principal Register.

We often say to this CEO, "Thank you for trusting us." In a sea of legal noise and trademark scams, her trust became a lasting partnership—and a major win for a brand that deserves to lead in its category.