You’ve outgrown project-by-project legal.

Outside general counsel for consumer brands in beauty, personal care, and wellness.

Where Our Clients Usually Are

$8M+ in revenue, or post-Series A and spending ahead of it. Fifteen to a hundred fifty people. A COO or a VP of Ops, and nobody in the building whose job is the legal work.

Most brands call us right after something changed.

  • Closed a Series A or B

  • Won placement at a national retailer

  • Signed a distribution deal, or moved into a new country

  • Launched into a regulated category: OTC, supplements, functional food and beverage

  • Got a letter nobody was expecting

If you're pre-launch or pre-revenue, this isn't the right fit yet. Trademark and Product Launch Readiness starts here.

Schedule a Consultation

Forty-five minutes with me. Not an intake coordinator, not an associate.

We'll cover what's on your desk now, what's coming in the next two quarters, and what I'd take off your plate. You'll leave with a number and a recommendation.

Trezanay M. Atkins
Outside General Counsel for Consumer Brands

How the Engagement Works

One flat fee each month, covering a defined range of work. Not a block of hours. No hourly tracking, no invoices you can't forecast, and no deciding whether a question is worth the call.

The fee is set by your business, not by a clock: revenue, funding stage, retail distribution, category, and SKU count. It's priced against the legal flow a brand at your stage predictably runs into.

Three or six month terms, then month to month. It does not run forever. Financings, M&A, and major litigation are scoped separately.

You'll get an actual number in the consultation.