IP Licensing & Brand Portfolio Strategy

Build beyond the product. Protect beyond the trademark.

Licensing, collaborations, and brand expansions can unlock new revenue and market reach—but only if your intellectual property is secure and strategically managed.

At tmalaw, we help beauty, cosmetic, and personal care brands treat IP like an asset class. From influencer licensing deals to retailer exclusives, we help you structure and protect brand collaborations the smart way.

Is This For You?

You might need IP licensing and brand strategy support if:

  • You’re launching a co-branded product or limited-edition collaboration

  • You’re white-labeling or licensing your brand to a third-party manufacturer

  • You’re entering into influencer or celebrity deals

  • You’re developing sub-brands or sister lines and want portfolio clarity

  • You’re negotiating a brand partnership or retail exclusive

Brands often ask us:

"Do I need a separate trademark for this new line?"
"What does a licensing deal actually include?"
"Should I be charging for this IP use—or just calling it a collab?"
"How do I protect my brand while letting someone else use it?"
"Is this partnership helping or diluting my brand?"

We help you think bigger—while protecting the brand you’ve built.

Real Industry Insight

In beauty and personal care, your IP isn’t just a trademark—it’s leverage.

With the rise of collabs, licensing deals, and fast-turn product drops, brand owners need:

  • Clear licensing terms that cover scope, territory, duration, and royalties

  • Guidance on when to assign rights vs. license them

  • Trademark portfolio strategies to support business expansions

  • Portfolio architecture that makes future acquisitions and investments smoother

You don’t need to “get legal” when you’re big. You need it now—so you’re ready when big happens.

Our Perspective

Whether you’re negotiating your first brand collab or managing a growing portfolio, we bring:

  • Deep CPG fluency to spot risks and opportunities in your IP structure

  • Flat-fee support for licensing documents, reviews, and strategy sessions

  • An eye toward the long-term: exit, scale, and protect

As part of your tmalaw subscription, we help you:

  • Structure and review brand licensing agreements

  • Strategize portfolio growth through sub-brands or product extensions

  • Assess whether IP should be held by the parent company or licensed out

  • Review influencer agreements for licensing red flags

  • Avoid unintentional “silent partnerships” or trademark dilution

Client Win: Licensing Without the Landmines

A beauty brand came to us excited about a licensing opportunity with a contract manufacturer that promised national retail reach. The deal looked straightforward—until we spotted IP and liability landmines buried in the boilerplate.

If you’re reviewing a licensing deal, don’t just look at the payout. Ask yourself:

  • Does the agreement clearly define what the licensee can—and can’t—use your brand for?

  • Are there limits on how, where, and for how long your IP can be used?

  • Is there language that protects your formulations, trade secrets, or designs?

  • Can you audit or verify how your brand is being used in the market?

  • Who takes the fall if the licensed product causes harm or regulatory issues?

  • Can you exit the deal if things go south—or scale it if things go well?

We restructured the agreement, clarified usage limits, and added audit protections—preserving the brand’s integrity, reputation, and long-term upside. That’s what smart legal strategy looks like.

The fine print is where your power lives. And with the right legal eyes on your licensing deals, you keep that power exactly where it belongs—with you.

Ready to Monetize Your IP, Not Just Protect It?

Turn brand equity into real-world revenue—without losing creative control.

Learn more about what we do