Crisis Comms & Litigation PR for Consumer Brands

Protecting your reputation as we protect your legal rights.

Legal issues don’t just live in court—they live in headlines, hashtags, and inboxes. 

If your beauty, cosmetics, or personal care brand is facing a lawsuit, product recall, consumer injury, or social media backlash, the legal strategy is only half the story. The other half is how you communicate through it.

At tmalaw, we help brands like yours navigate reputational risk with clarity, calm, and confidence—because when something goes wrong, what your audience hears first often matters most.

Is This For You?

You might need litigation PR or crisis communication support if:

  • A customer experienced harm or injury from your product

  • You’re facing a lawsuit or product liability claim

  • A cease-and-desist letter or legal threat could go public

  • An influencer or consumer is calling out your brand online

  • You’re receiving press or media inquiries related to a negative event

  • You’re being investigated for product safety, mislabeling, or compliance issues

  • Your co-packer or supplier caused a product defect—but your brand is taking the blame

Brands often ask us:

“Can we say anything, or do we have to stay silent?”
“How do we protect the brand without admitting liability?”
“What should we tell our customers and retailers right now?”
“How do we respond without making it worse—or legally riskier?”
“Can I explain what happened on Instagram?”

Real Industry Insight

In the beauty and personal care industry, your brand’s reputation is an asset. And when that reputation is under fire, speed and strategy matter.

Whether it’s contamination, a consumer injury, or a viral product complaint, how you communicate can impact:

  • Customer trust and retention

  • Retail and wholesale relationships

  • Influencer collaborations

  • Investor confidence

  • Regulatory scrutiny

Our Perspective

As part of your service plan, we help you:

  • Assess legal, regulatory, and reputational risks in real time

  • Draft public-facing statements that reflect both empathy and strategy

  • Respond swiftly and thoughtfully to press and consumer inquiries

  • Support your customer service and social media teams with legally reviewed talking points

  • Work with your in-house PR or marketing team to align messaging across all touchpoints

You don’t need to figure this out alone—or default to silence.

Case Study: A Tragic Accident, A Strategic Response

When a workplace injury threatened more than safety—it threatened the brand.

A nationally recognized haircare company contacted their general counsel after a tragic workplace accident: an employee was gravely injured in the brand’s mixing facility. It was an unthinkable event—one that required legal precision, emotional intelligence, and airtight communications strategy.

The general counsel called our office immediately for communications support.

Within hours, we convened a crisis response team that included:

  • The company’s general counsel

  • An insurance defense litigator

  • Our office, as litigation PR and crisis communication counsel

Here’s what was on the table:

  • Should the company disclose this accident to investors—many of whom were mid-discussion on a major funding round?

  • How should leadership address the employee who was injured and the rest of the team?

  • What if the news leaked? What statements should the brand have ready?

  • Could this become a public conversation—and was the brand prepared to navigate that moment?

Our role was clear:
Draft and prepare every communication touchpoint that could influence how this incident would be perceived by internal teams, investors, and the public.

We delivered:

  • Investor-facing updates drafted in multiple versions (depending on whether and when disclosure became necessary)

  • A CEO- and COO-signed internal statement addressing the incident with clarity and compassion

  • A prepared external statement aligned with brand values and safety messaging—for public release if needed

  • On-call consultations and message calibration as the facts and fallout unfolded over time

The result?
Even in the midst of unimaginable harm, the brand maintained trust. The investors stayed engaged. And public scrutiny never gained traction—because the brand had already spoken with intention, transparency, and care.

That’s the power of legal strategy paired with brand fluency.
That’s what our litigation communications support is built for.

The right response turns a crisis into a brand-strengthening moment.

You’ve worked too hard to fade in the face of hard news. We’ll help you lead the conversation—thoughtfully, strategically, and in your brand’s voice.

Learn more about what we do