Trademark Monitoring, Protection, & Enforcement

Trademark Watch,
Protection, & Enforcement

Registration Isn’t the Finish Line – It’s Where Protecting Your Brand Begins

You registered your trademark. The next smart move is making sure it stays yours.

Our trademark protection plans are built for the founders and brand owners behind beauty, wellness, and personal care lines – the people who poured everything into a name, a look, an a reputation, and have zero interest in playing defense. Whether you’re in skincare, haircare, cosmetics, supplements, fragrance, or clean beauty, we protect your heard-earned brand equity with watchful, strategic legal support – every single month.

This isn’t a one-time service. It’s an active safeguard.

Quarterly and annual subscriptions available. No rebooking. No guesswork.
Just reliable brand protection from a law firm that’s handled hundreds of marks

Why Keep Watch Over Your Trademark?

A federal registration is powerful—but only if you use it. The USPTO won’t police your mark for you; once you’re registered, that job isyours. Ongoing watch is how you stay ready to act.

Ongoing watch helps you:

Catch problematic filings before they’re approved
Spot look-alike marks before they dilute what makes your brand distinctive
Get ahead of copycats, dupes, and counterfeiters
Preserve your rights—and every option you have to enforce them
Move fast during the short opposition window, when timing is everything
Stop worrying about maintenance and renewal deadlines – we track and file them for you**

You invested in your brand. Let’s make sure no one else gets to ride on it.

What’s Included?

Every plan comes with real, hands-on legal support—an actual attorney, not just software.

Ask questions, get advice, and brainstorm your next move—anytime, right inside our virtual platform. No hourly meter, no per-consult invoice. Never pay a la carte for a consult again.
We keep continuous watch over the federal register for you—Office Action Watch and Application Watch on every one of your registered marks.
When a newly published application could threaten your rights, we automatically file an extension of time to oppose it—buying you room to decide before the window closes.
Curated guides, tutorials, and ready-to-use templates so you can take action with clarity and confidence whenever something small comes up.
We track the deadlines, prepare the filings, and submit the forms—so a missed date never puts your registration at risk.
Launching a new product, filing a new mark, or need enforcement help? Subscribers get preferred pricing on trademark-related legal work whenever you need it—so growing your line costs less to protect.
Every Trademark Protection Plan includes one Brand Protection Credit—a built-in benefit you can put toward either:
- A preliminary trademark search on a new mark, product name, or brand extension you're considering, or
- A contract review (up to 10 pages) for an agreement that touches your brand — think licensing terms, vendor agreements, or partnership contracts.
Because brand protection doesn’t stop at your registered mark. As your line grows, you’ll run into new names, new deals, and new fine print—and this credit gives you a head start on vetting them before they become a problem.

Want us to handle enforcement for you?

For some brands, protection takes more than watching and maintenance. If your line is scaling fast, picking up visibility, expanding onto Amazon, TikTok Shop, or new retail channels—or you’re already seeing dupes and copycats—you need a higher level of support the moment potential infringement shows up.

That’s where Trademark Protection Plus comes in.

Plus includes everything in the Standard Plan, plus done-for-you enforcement—so when someone gets too close to your name, logo, packaging, or product line, the work is already covered. No separate quotes. No a la carte fees.

Trademark Protection Plus Includes:

Everything above—ongoing trademark watch, maintenance tracking, quarterly updates, and strategic attorney support through your client dashboard—stays firmly in place.
Two Brand Protection Credits per year—each one good toward a preliminary trademark search on a new mark, product name, or brand extension, or a contract review (up to 10 pages) on an agreement that touches your brand, like licensing terms, vendor deals, or partnership contracts. As your line grows, you’ll be vetting new names and new fine print before they ever become a problem.
Every quarter, we run a marketplace watch across the online spaces where beauty and wellness brands are actually found, sold, and copied—marketplaces, social platforms, and beyond. It’s a regular checkpoint for catching misuse the trademark register alone would never surface.
When someone needs to be contacted directly, your Plus Plan includes up to two cease and desist matters per year—handled for you. Each one may include:
- reviewing the potential infringement;
- gathering and organizing evidence;
- preparing a cease and desist letter;
- managing response communications; and
- supporting the matter through an initial enforcement window.
When someone’s using your mark on a website, marketplace listing, or social platform, your Plus Plan includes up to four digital takedown matters per quarter. We prepare and submit the platform-based takedown requests where appropriate and monitor the platform’s initial response—so a knockoff listing or fake account doesn’t sit live while you scramble.
When potential infringement turns up, we keep an organized evidence log in one place—where the misuse appeared, which brand elements were involved, screenshots and links, key dates, and notes. If enforcement ever becomes necessary, you already have a clean, ready record instead of a scramble.

Let’s Find the Right Level of Protection for Your Brand

Plans begin at $750 per quarter. Every beauty and wellness brand is a little different, so the best way to land on your fit is a quick call—we’ll look at where your brand is, where it’s headed, and how much done-for-you support you want behind you.

What We Solve

Your registration gives you rights—but the USPTO won’t enforce them. After you register, policing your mark is on you.
Dupes, copycats, and confusingly similar names move fast in beauty—across marketplaces, social, and shelves.
You shouldn’t have to figure out enforcement from scratch every time a knockoff appears.

How We Help

We watch the register—and the marketplace—so you don’t have to.
We flag what actually matters and walk you through next steps, right in your dashboard.
We respond strategically—not every lookalike needs a fight, and we’ll tell you which is which.

Why It Matters

Early action protects your rights—and your options.
If you don’t hear from us, all is well—no news is good news.
A system in place beats scrambling when a copycat shows up mid-launch.

Flat-Fee. No Surprise Invoices.

Simple subscription pricing you can plan around, billed quarterly or annually. Plans begin at $750 per quarter—and we’ll help you find the right fit on your call, so you know exactly what you’re getting before you commit.

Protect What You’ve Built.

You poured everything into your brand—this plan makes sure it doesn’t sit unprotected. Not sure which level of support fits? That’s exactly what the call is for. We’ll look at your brand, your budget, and how much done-for-you enforcement you want behind you, and map it out together.

Book Your Free Call

Keep your prepaid legal plan. Keep your general counsel! But when it comes to trademark protection and enforcement, you need a lawyer with niche knowledge—deep, nuanced experience that goes beyond general business advice.
This subscription gives you that. It’s legal strategy from someone who speaks trademark fluently and has built an entire practice around it. We’re not guessing or Googling—we're advising you from experience.
When the USPTO publishes a new application, there's a tight 30-day window to challenge it. If something looks too close to your brand, we automatically file for more time—giving you up to 60 days total to decide what to do.
Why does this matter? Because in that extra time, we can:
- Review the risk and how it impacts your brand
- Reach out to the other side to narrow the scope of their application
- Propose a coexistence agreement
- Or prepare for a formal opposition proceeding if needed
Most monitoring services stop at alerts. We go further. As your attorney, we don’t just notify you—we send you a clear legal synopsis with strategy options, so you can make an informed call without scrambling. And the extension filing? It’s included.
You can ask us about anything business-related. If we can help, we will. If it’s outside our scope, we’ll refer you to someone trustworthy. We're here to support the business of your brand, not just your trademarks.
Government filing fees are always separate. When it's time to file maintenance or renewal documents, we’ll handle the filings—no added legal fees. You’ll only be responsible for the official USPTO filing fees.
Registered marks? All of them.
Because our firm is digital-first and powered by automation and AI, we’re able to monitor every one of your registered marks—without charging you per trademark like some traditional firms do. It’s part of how we keep things simple, efficient, and scalable for growing businesses.
Nope. You can choose quarterly or annual billing, and you can cancel at the end of any term with 30 days’ notice. That gives us time to wrap up your support cleanly and transition your account. (And hey—we’ll miss you when you go.)
We don’t offer a pause option. Monitoring is continuous, and enforcement timelines are tight. If you’re not subscribed, your marks aren’t being monitored, and we’re not your attorney of record. That said, you’re always welcome to return when you’re ready.
If legal action is required—like sending a cease and desist or filing an opposition—we’ll outline your options and let you know the flat fee for that work. But here’s what makes this subscription different:
You don’t have to start from scratch.
We already know your brand. We’re already on file with the USPTO. And we’ve already built a virtual legal workspace just for you.
Inside that workspace (our secure virtual office platform), we’ve got step-by-step guides, videos, and DIY instructions ready to go—often activated within minutes of your request. Whether you need to get a fake Instagram account shut down or prepare for a more formal dispute, we’ve got a tool, resource, or strategy ready to deploy.
No added bill. No gatekeeping. Just empowerment.

If you have the Plus plan, you’ll be able to immediately activate a new project for done-for-you enforcement!